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Archetypes in Branding: A Toolkit for Creatives and Strategists de Margaret Hartwell and Joshua C. Chen
Descripción - Reseña del editor Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers Forge relationships with the myriad stakeholders that affect your business Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com. Biografía del autor Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards (www.archetypesinbranding.com). Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business in both the U.S. and the U.K. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.
Detalles del Libro
- Name: Archetypes in Branding: A Toolkit for Creatives and Strategists
- Autor: Margaret Hartwell and Joshua C. Chen
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 8 MB
- Tipos de archivo: PDF Document
- Descargada: 714 times
- Idioma: Español
- Archivos de estado: AVAILABLE
Descargar Gratis Archetypes in Branding: A Toolkit for Creatives and Strategists de Margaret Hartwell and Joshua C. Chen PDF [ePub Mobi] Gratis
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