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Branded Interactions: Creating the Digital Experience de Marco Spies
Descripción - CrÃticas 'Amasses a wealth of information and expertise to offer a working framework for any project' - New Design Reseña del editor Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.Table of ContentsIntroduction • Setup: 1. Briefing the Team; 2. The Team; 3. Project Planning; 4. Technology • Process: 1. Workflow Models; 2. Branded Interaction Design Process • Discover: The Analysis Phase • Define: The Strategy Phase • Design: Concept and Design • Deliver: Documentation and Production • Distribute: Rollout BIxD & Progression BiografÃa del autor Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.
Detalles del Libro
- Name: Branded Interactions: Creating the Digital Experience
- Autor: Marco Spies
- Categoria: Libros,Arte, cine y fotografÃa,Diseño gráfico
- Tamaño del archivo: 7 MB
- Tipos de archivo: PDF Document
- Descargada: 637 times
- Idioma: Español
- Archivos de estado: AVAILABLE
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Branded interactions creating the digital experience a branded interactions is a practical handbook for professionals in the field of digital media and those just starting out it provides help and inspiration for all those involved with or interested in the design of interactive brands whether beginners or professionals
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Branded interactions creating the digital experience branded interactions is about the intersection of branding and design spies describes how a unique and cohesive user experience is vital in order to create a strong brand in todays digital world my understanding of branding prior to reading this book was of corporate visual identities including colors typography logo
Branded interactions creating the digital experience branded interactions creating the digital experience hardcover 24 aug 2015 by marco spies author visit s marco spies page search results for this author marco spies author 49 out of 5 stars 19 ratings see all formats and editions hide other formats and editions price new from
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