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Hegarty on Advertising: Turning Intelligence into Magic de John Hegarty
Descripción - Reseña del editor First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign. Table of ContentsIntroduction: Why Write a Book on Advertising Now? • Part 1: Ideas • Brands andAudiences • Agencies • The Creative Director • Clients, Briefs and the Power of WordsPitching • Storytelling • Truth and Technology • Part 2: The Right Place at the RightTime • From Benton Bowles to 16 Goodge Street • Saatchi & Saatchi • TBWA • BBH:The Agency in a Suitcase • First Levi 501s, Then the World • When the World Zigs, ZagWhy I’m Now Parking My Ideas in a Garage • Advertising Drove Me to Drink • FromUnilever to the UN via a llama BiografÃa del autor John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
Detalles del Libro
- Name: Hegarty on Advertising: Turning Intelligence into Magic
- Autor: John Hegarty
- Categoria: Libros,Arte, cine y fotografÃa,Diseño gráfico
- Tamaño del archivo: 7 MB
- Tipos de archivo: PDF Document
- Descargada: 125 times
- Idioma: Español
- Archivos de estado: AVAILABLE
Lee un libro Hegarty on Advertising: Turning Intelligence into Magic de John Hegarty Libros Gratis en EPUB
Hegarty on advertising turning intelligence into magic hegarty on advertising represents the 21st centurys answer to david ogilvys bestselling confessions of an advertising man and provides both john hegartys advice on the elements of advertising from pitching to the effects of new technology and the story of his career from his early days at saatchi and saatchi to the global force that bartle bogle hegarty is today
Hegarty on advertising turning intelligence into magic written by one of the worlds leading advertising creatives hegarty on advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as levi strauss turning intelligence into magic john hegarty thames amp hudson 2011 business amp economics 224 pages 0 reviews
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