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Wally Olins. Brand New.: The Shape of Brands to Come de Wally Olins
Descripción - CrÃticas 'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Albert Museum 'Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive' - The Economist 'Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed ... a must read for those of us who want to know where we're heading' - John Diefenbach, Chairman of MBLM Reseña del editor Wally Olins’s fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today’s organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as ‘the world’s leading practitioner of branding and identity’. No one interested in branding, marketing, business or contemporary culture will want to be without it. Nota de la solapa Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. Contraportada Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. BiografÃa del autor Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
Detalles del Libro
- Name: Wally Olins. Brand New.: The Shape of Brands to Come
- Autor: Wally Olins
- Categoria: Libros,Arte, cine y fotografÃa,Diseño gráfico
- Tamaño del archivo: 8 MB
- Tipos de archivo: PDF Document
- Descargada: 412 times
- Idioma: Español
- Archivos de estado: AVAILABLE
Descarga Wally Olins. Brand New.: The Shape of Brands to Come de Wally Olins Libro PDF
Wally olins brand new the shape descargar libros pdf wally olinss fascinating book looks at every aspect of the world of branding with his customary flair and nononsense prose he analyzes the problems facing todays organizations criticizes corporate misbehaviour where he finds it praises those companies who seem to be building and sustaining brands successfully in our br ave new world and predicts the future of branding
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Brand new the shape of brands to come by wally olins start your review of brand new the shape of brands to come write a review aug 08 2017 richard newton rated it really liked it shelves businessandorganization this reads like a book of opinions written at the end of a long career with a overall sense of setting out someones last words well i dont about wally olins
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Fallece wally olins pionero del branding brandemia_ wally también mostró un creciente interés en el branding de territorios un campo en el que también fue pionero y del que habla en sus muchos libros publicó siete en total todos enfocados en su gran pasión el branding el último de ellos brand new the shape of brands to come se estrenó la semana pasada